Little Black Dress Initiative

According to the 2014 Census 24% of Baltimore residents live below the poverty line. Living in poverty is one of the greatest threats to women and healthy child development in society today.

February 2-9, 2019

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What is the Little Black Dress Initiative?

LBDI is a week-long, social media-driven fundraising campaign that uses the iconic ‘little black dress’ to increase awareness about poverty and its effects. Junior League of Baltimore members will serve as ambassadors in the community, wearing one black dress (or outfit) for five consecutive days, speaking about the issue, and harnessing the power of their social media platforms to drive online donations in support of our mission. The LBDI campaign provides an opportunity to raise awareness of the pervasiveness of poverty in Baltimore City and the surrounding area.

What are the goals?

  1. Raising awareness of the difficulties facing those in need and without access to resources;
  2. Raising awareness on how limited resources can impact daily life; and
  3. Raising funds to support the programs and services of the JLB to continue the mission of training and empowering women leaders in the community.

Where will the proceeds go?

All funds raised directly support the work and mission of the Junior League: promoting voluntarism, developing civic leaders, and improving the community through the effective action and leadership of trained volunteers. We will be issuing clothing vouchers for The Wise Penny Thrift Store to our community partners, and funds raised will also support JLB projects such as our Retail Training Initiative, children enrichment activities, and workforce preparedness training.

To learn more about our campaign, follow us on Facebook and Instagram or email Tiffany at fundraisingvp@jlbalt.org.

When did the LBDI begin within the Junior League?
The Junior League of London (JLL) launched the first LBDI during London Fashion Week in February 2014.

How to Take Part:

  1. Wear the Dress: Members will raise awareness and funds to combat the impact of poverty, by wearing 1 dress for 5 days during LBDI week February 2-9, 2019. Sign up in Digital Cheetah for members only.
  2. Support: those wearing the dress by donating to the 2019 LBDI Campaign and make a difference today.

Save the date!
The Junior League of Baltimore’s 1st Annual Little Black Dress Initiative will take place from February 2 -9, 2019.